Brittanny Taylor Photography // Blog

Brittanny Taylor Photography - Fashion and Lifestyle Photographer - New York - Boston, MA - Providence, RI

The Importance of Not Buying Instagram Followers

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December 18th, 2014 will forever be known as The Great Instagram Purge of 2014. Well, that was definitely the title it will be known as between my friends and I. Seeing how many followers we lost and more importantly, how many followers other people lost. For those who may not know what I am talking about, Instagram announced that they were purging out all the spam accounts in the popular social media app. We didn’t know when but we knew it was going to happen. Happen it did and we all woke up to lower follower counts. As long as you have a public account and use hashtags, spam accounts will find you and follow you. It’s a part of being on Instagram. But some people lost way, wayyyyyyy more followers than others. One clothing store I follow went from 300K to 86K. Bloggers lost tens or hundreds of thousands of followers in a refresh of the app. So why did some accounts lose way more followers than others? Because they were bought.

There are services where you can buy followers. There are two ways to go about this. You can buy bots which are cheap but are very easy to spot because the username makes no sense and they tend to have little to no photos on their account and barely any engagement (and when they do it also makes no sense).

http://hypez.com/

http://hypez.com/

http://buzzoid.com/

http://buzzoid.com/

Or you could use a service like Buy Instagram Followers which is a much more expensive option because the company operates real, yet still fake, accounts. You can spend up to $18,000 for 20,000 followers. 

Now why would someone want to buy followers? Instagram is still a big numbers game. If you are an influencer you would want to have a high follower count because brands will want to work with you and pay you to have their product in front of all your followers. Or say you’re just starting out on Instagram and you’re finding it’s hard to get a following so you buy a few thousand followers. Ok fine, I get that reasoning but I still can’t wrap my head around spending money on something that could go away at the drop of a dime.

I’ve been on Instagram since day one. I knew about the app for months prior to its release. Being on it for so long and being so active on the site, there are times I wish I had more followers. I often wonder what I have to do to get more followers but I always knew would never buy my followers. I had a conversation about this the other day with a friend. I want to know what the photo or the project was that made people follow me. I want to know exactly what the moment was that people took notice. I want to know that my hard work paid off and that’s why people want to follow and support me.

Reasons why not to buy followers:

1 // It is unethical

There are people busting their asses to deliver good content and could get looked over because someone else’s inflated number could get them the job.

2 // You will get caught

Nowadays every other teenage girl could be a social media consultant. People are always watching. Also if another purge happens it will be very obvious you paid for followers.

3 // No return on investment

Any good business owner wants to make money. If you’re spending money on fake followers who can’t hire you or buy your product, what is the point of even doing it?

4 // You can buy an ad

If you’re committed on spending money, invest it in making dope content and buy an ad on Instagram. You’ll get real live followers that way who will actually buy your product.

I think because the world of blogging and social media is so new, people still don’t take it seriously enough or understand the implication of their actions. It really is an ego driven, superficial thing. It’s inauthentic and it just shows they have no integrity. It shows that they don’t want to work for their views. I makes me question their integrity. If they will fake how many people follow them, what else will they fake?