Gear Works // Fashion Fonts

Some of you may know that I love typography. I have an obsession over fonts and I will tell you if the kerning in your logo is off. Slamxhype posted an article about streetwear and high fashion houses and their choice in fonts. For the most part they love Helvetica and Futura. It should be noted that the fonts are modified but there really isn't much diversity in their choices. I guess it shows how great and versatile those fonts are. And in case anyone is wondering what I use, I use Gotham.