Tough Love Tuesday: Sometimes You Just Need A Break
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This week I am moving in with my boyfriend. Even though my move isn’t far, I am completely overwhelmed. I didn’t realize moving brain was a thing. I have so many things flying around my brain and I just can’t keep up. Add on top of that making sure all client work and responsibilities are still being handled. So today’s Tough Love Tuesday is a short one because I have packing to do! (send help)

Do one thing at a time

Attempting to do it all at once is never a good idea, let alone when a major life change is happening. Break down your day’s responsibilities and focus on your top three priorities. When you get them done you can look at other things on the top do list.

Don’t get hard on yourself

Some things will fall to the wayside and it’s ok. Don’t beat yourself up if you’re late on a deadline or your new home isn’t unpacked completely two weeks after you move in. You’re only human and you can only do so much.

Just say no

If a project is offered that you don’t have the bandwidth to do right now, just say no. I can understand when you work for yourself that turning down work can be hard but you won’t do a good job if you’re burdened by everything else in your life. And hey, they may be able to do the project when you’re available. Never hurts to ask.

Take a nap

Seriously, you deserve it.

Photo Story // NOVA ONE
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Last week, I posted photos of the bank FINE. Well, that photoshoot would have never happened if my shoot with Roz Raskin didn’t happen. Roz asked me to take photos for her new project called NOVA ONE. It was really awesome to work with her and take photos that were a bit different from what I usually do. One thing that I didn’t know was happening was one of my photos ended up on the back on her vinyl record! That was really exciting for me since I am a vinyl collector so to have a photo I took on a record was really awesome for me. I took these photos back in December 2017 so it’s time to share some of the outtakes!

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Tough Love Tuesday: Why You Need Custom Branded Photography
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You spend so much time learning your craft. You spent countless hours building your product. You spend so much money on creating your website. Yet you invest no money is getting great imagery to show it off even though photos are what sells a product. Now time for some stats:

It takes 50 milliseconds (o.o5 seconds) for a user to form an opinion. First impressions are 94% design related. That means the colors, structure, symmetry, and overall visual appeal of the photo was considered before the actual content.
Source

The first thing that gets people’s attention is the imagery, so why is it an afterthought?

I always wondered why some restaurants had such bad photos on their social media (and none of their websites). You eat with your eyes first so why post gross photos of your food? The chef may know the food tastes good but as a new potential patron, I sure don’t.

Every year, a local magazine has a section where female business owners can share a profile on themselves and their business. These are really inspiring women, yet they are using selfies as their profile photo. You want to show potential clients that you’re a professional, which you absolutely are, yet you’re using a selfie?

Investing in custom branded photography is the key to up-leveling your business. In the day and age where smartphone cameras are getting better and better, it seems like everyone thinks they are a photographer. You can absolutely get great photos out of an iPhone, but a professional photographer is the one who has the eye to really make you and your product shine.

Even stock photos aren’t cutting it anymore. When I was editing The Lady Project Blog, I had to find stock photos to use for all the posts so I became very familiar as to what was available on stock websites. There is amazing stock photography available on the internet now but the problem is, you can find many people using the exact same photos. I started seeing the same photos being used everywhere.

Depending on where you get the stock photo, you don’t have to credit where you got it but it does show a level on inauthenticity to me. Once viewers see people using the same photos, they will start to wonder. “Did you steal that photo?" “Did someone steal your photo?" Or they will just think it’s yours. I saw an entrepreneur I follow on Instagram share a photo I’ve seen on all the stock photo websites. It was a very cute photo so everyone commented on it saying how much they loved the photo. She never said that she didn’t take the photo. 

I debated on selling stock photos before but decided against it because people need photos that are of them and represents them. When you are a small business owner or entrepreneur, you most likely are on the front lines and talk to customers directly. They need to see you and to get to know who you are. It could be jarring for a person to hire someone and they look completely different from the photo on their website. Even worse, they have no idea what you look like because there are no photos of you at all. 

As a business owner, you have your hands in a lot of pots. Planning out a photo session may not be on the top of the list for you. Sitting down with a photographer to get a grasp on what kind of photo imagery you need to represent your brand is incredibly helpful so you can focus on the things that need your full attention. Leave the photo taking to us.

Photo Story // FINE.
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Back in July, I photographed Providence-based band FINE. Their genre on their Facebook page is QUEERCORE LOVEBATH which I am pretty into. Iz and Ly saw photos I took of another local musician and reached out to me do photograph the cover of their new album. They planned the whole concept for this shoot and I was really excited to be involved because it's very different from what I typically photograph. It brought me back to when I used to photograph live music and bands at the beginning of my career. Enjoy these outtakes from our shoot.

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