Yesterday Instagram announced that everyone can upload multiple photos and videos in one post. Advertisements on the app had that ability for a while now. Like any new edition to any app, the majority of people were like "OMG NO WHY YOU RUIN EVERYTHING" but I wanted to try it before announcing my opinion.
So what do we think of this new Instagram feature? First impression is I like it. Mostly for the people who like to post a ton of photos in a row or don't want to disrupt their feed by posting a lot of similar photos. Will people look at all the photos? Idk. The analytics will tell. This post will self-destruct unless I decide to keep it.
My first impression is... I like it! For someone who respects the sanctity of the feed, uploading multiple photos in one post does not disrupt the feed. In The Insta Edit workshop I co-founded, I tell my students to upload other photos they want to share in Instagram Stories or Facebook. Now they can upload them in one post!
Who can benefit from this feature:
1 // The Heavy Poster
I always recommend that people wait at least an hour before posting another photo because you don't want to spam anyone's feed. That's the quickest way to get unfollowed. Now people can post all the photos in one post which saves everyone's feeds. #RespectTheFeed
This is great for people who are at fashion shows, museums, parties, or want to share a million photos of their kid. Now they can share more on their feed without disrupting everyone else's.
2 // The Influencer
This is perfect for bloggers, influencers, and brands who want to show off more pics from a photo shoot. There have been plenty of times that I wanted to post more photos from a certain shoot but I waited because it didn't look right in the placement of the feed. Now I can share more in one post.
3 // The Creative
I think this feature is great for any artist who wants to show the process of creation. From painters to makeup artists to graphic designers to builders, you can show off more in one post. I like to give the example of a cook sharing a recipe from start to finish on Instagram Stories and sharing the final product on their feed. Now they can take select moments from their Story and share that along with the final product.
Best Practices For This New Feature
- Still only post good quality photos/ video. This is not an excuse to post multiple sub-par photos in one post.
- Post the best photo first. Select the photos in the order you want them to be presented.
What do you think about this new feature? Let me know in the comments!